Arthur Murray News & Events
Science Identifies The Precise Move That Women Love: Seduction On The Dance Floor
CORAL GABLES, FL - DEC 14 Arthur Murray International congratulates Nothumbria University in Scotland for groundbreaking social research that confirms what men and women in the dance world have known for centuries: women are skilled judges of men's dance moves as a means of judging their health, strength and attractiveness as potential mates.
"The study is fancinating to us in the dance world. By using the latest in 3D motion capture technology, these researchers drilled down to the precise moves that women identify as indicators of a good partner. This totally validates what we have told our men students for years - women love men who can dance," said Thomas Murdock, Vice President Marketing and Promotions at Arthur Murray International, the iconic global dance organization.
This particular study, from Northumbria's School of Life Sciences, filmed 19 male volunteers with a 3D camera as they danced to a basic rhythm. Their movements were mapped onto featureless avatars that were then presented to a group of 25 women who were asked to rate their physical attractiveness.
As it turns out, Elvis was right on target: large and varied movements involving the neck and the trunk made all the difference.
There have been many studies that have proven the power of dance when it comes to attracting women to men. What does this mean on the dance floor?
According to Murdock, popular dances that move these body parts include the Tango, which involves quick head movements, and the Salsa which uses syncopated body rhythms to express the music.
The study, led by psychologist Dr Nick Neave and researcher Kristofor McCarty, was published in the Royal Society Journal Biology Letters. Northumbria is an internationally acclaimed modern university in the heart of the historic City of Newcastle upon Tyne in the North East of England.
Arthur Murray Dance Centers can be found throughout American and Canada and in Australia, Brazil, England, Egypt, Germany, Israel, Italy, Japan, Jordan, Lebanon, Latvia, Mexico, South Africa, Taiwan, and United Arab Emirates. More than 40 million people have learned to dance at Arthur Murray Dance Centers. For more information about ballroom dance, visit the Arthur Murray International website.
Their First Dance: Not what you might expect today’s bride and groom
If you think that most young couples today dream of their first dance at their wedding as a graceful waltz across the floor, think again! Most of today’s soon-to-be newlyweds are abandoning slow, romantic ballads in favor of something that would have been considered quite shocking not too long ago… A sultry Tango – perhaps one of the sexiest dances in ballroom – or a high energy Salsa are more likely to be that special dance. One Midwestern couple astonished their guest with a slow, romantic waltz that suddenly transformed into a professional style CHA-CHA, taking everyone by surprise. And, while the dances changed, one thing that stays the same: it takes three to four months to master the basics to look great on the dance floor for that special first dance and the entire celebration. If a couple’s honeymoon includes a cruise, their memories of dancing on deck will be even better. There’s even an unexpected bonus to learning how to dance for your wedding. “Many couples come back to the studios after their weddings and tell us that they were able to enjoy dancing with uncles and aunts and grandparents for the first time”., says Thomas Murdock, VP of Marketing & Promotions at Arthur Murray International, Inc. “While they know that many different age groups will attend, couples don’t realize that the musical range is enormous. When they know the basics, they can really enjoy dancing to all different kinds of music.”